The future of NFL in the UK: Our predictions

The future of NFL in the UK: Our predictions

by | Oct 27, 2015 | Blog, American Football

After watching the Jacksonville Jaguars narrowly defeat the Buffalo Bills in a packed-out Wembley on Sunday we began to discuss the future of NFL in the UK. The clash was the 13th of the NFL International Series, a regular fixture in the Wembley calendar since 2007. There’s no doubt there is a dedicated NFL fanbase in this country. The league have carried out significant market research themselves and claim the number of Britons saying they’re “very interested” in American Football has doubled to more than three million since 2010. Whether these figures are precise or not, to sell out Wembley in the middle of the Rugby World Cup with two “lesser” NFL sides is no mean feat. The BBC clearly thinks there’s a future to the sport in the UK – their Match of the Day-style highlights show is scheduled to launch next month. So, what should we expect for the future of NFL in the UK? The NFL are pushing for expansion – expect to see it It was announced last week that Wembley will play host to at least two games per season until 2020 with an option to extend the deal until 2025. International expansion is high on the agenda of the bigwigs at NFL HQ. Mark Waller, an executive vice-president, recently described his desire for “a league that is not constrained by geographic boundaries”. Plans for games in Mexico and Germany in the near future are underway but it’s clear the NFL regards the UK as its most feasible future venture. Last season’s Super Bowl was watched by 114 million viewers in the States. Officials...
The globalisation of Formula 1: A new world

The globalisation of Formula 1: A new world

  The globalisation of Formula 1 is a topic never short of debate and conflicting opinions. As the dust settles in Sochi following Lewis Hamilton’s victory at the Russian Grand Prix, F1 fans now turn their attention to the Austin Grand Prix in Texas, another circuit that has only appeared in the calendar during the last decade. Many from the Formula old-school believe that the sport is losing its soul by expanding and moving away from the traditional European circuits, whereas others believe investment in areas such as Asia is a necessary step in modernising the world of motorsport. Can Abu Dhabi capture the magic of the Monaco Grand Prix? Can Kuala Lumpar host an event as enthralling as the Belgian Grand Prix? Is Baku a “worthy” host-city for the greatest F1 drivers in the world? These are all questions frequently contested by those deliberating the globalisation of formula 1. Moving away from the past Europe’s most iconic racing landmarks, Monte Carlo, Hockenheim, Silverstone, Monza, Spa and Imola, are names that are sewn into the very fabric of motorsport. However, this is not to say that this cannot change. Indeed the globalisation of formula 1 is well underway. Nowadays, circuits in Austin, Malaysia, Bahrain, Abu Dhabi, Singapore and many others are beginning to gain a reputation for providing exciting races with breathtaking backdrops. Those lucky enough to visit the new circuits are able to see the levels of investment in modern grandstands, excellent hospitality and a real passion for motorsport demonstrated by the local communities. The new Grand Prix circuits not only give an opportunity for those living outside...