The future of NFL in the UK: Our predictions

The future of NFL in the UK: Our predictions

After watching the Jacksonville Jaguars narrowly defeat the Buffalo Bills in a packed-out Wembley on Sunday we began to discuss the future of NFL in the UK. The clash was the 13th of the NFL International Series, a regular fixture in the Wembley calendar since 2007. There’s no doubt there is a dedicated NFL fanbase in this country. The league have carried out significant market research themselves and claim the number of Britons saying they’re “very interested” in American Football has doubled to more than three million since 2010. Whether these figures are precise or not, to sell out Wembley in the middle of the Rugby World Cup with two “lesser” NFL sides is no mean feat. The BBC clearly thinks there’s a future to the sport in the UK – their Match of the Day-style highlights show is scheduled to launch next month. So, what should we expect for the future of NFL in the UK? The NFL are pushing for expansion – expect to see it It was announced last week that Wembley will play host to at least two games per season until 2020 with an option to extend the deal until 2025. International expansion is high on the agenda of the bigwigs at NFL HQ. Mark Waller, an executive vice-president, recently described his desire for “a league that is not constrained by geographic boundaries”. Plans for games in Mexico and Germany in the near future are underway but it’s clear the NFL regards the UK as its most feasible future venture. Last season’s Super Bowl was watched by 114 million viewers in the States. Officials...